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CASSIES Silver: SpongeTowels soaks up sales growth | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
13 hours ago by Strategy Staff

n 2006 the branded paper towel category in English Canada had P&G’s Bounty in the lead with a 24% share, followed by SpongeTowels at number two with 13%. Bounty was the gold standard; the result of a good product, and years of side-by-side ad demonstrations.

http://strategyonline.ca/2014/02/19/cassies-silver-spongetowels-soaks-up-sales-growth/
 

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